Personas sind fiktive Stellvertreter zur Beschreibung einer typischen Nutzergruppe mit konkret ausgeprägten Eigenschaften und einem individuellen Nutzungsverhalten. Personas besitzen einen eigenen Namen, ein Gesicht, Alter sowie Hobbys und Werte.

Personas sind ein wesentlicher Baustein des Business Model Canvas

The Smart Audio Report 2019

Discovery and Expectations

Discovery / Expectations

How are smart speaker owners learning about new skills and uses for their devices? Do long-time owners still have a curiosity to seek out new uses?

Elaine the reluctant

The Reluctant

Meet Elaine, the L.A. mom who was reluctant to set up the smart speaker that she received as a gift. Why did she need one? Is Alexa listening to her conversations?

Sean the pragmatist

The Pragmatist

What’s the most pragmatic way to use a smart speaker? Sean from St. Louis, MO doesn’t think his Google Home is best used as an entertainment device.

Robert the futurist

The Futurist

For a subset of smart speaker owners, like Robert from LA, taking their home into the future is the priority.

Kyle the fan

The Fanatic

Kyle, a busy father from Richmond, VA with a passion for sports, needs to fit sports content into his day – and his smart speaker is helping with that.

Die Italienische Großmutter

Diese Familien Szene zeigt die Faszination für Sprachassistenten. Liebevoll und amüsant, aber dabei durchaus mit Aussagewert.

… – Hey GooGoo – Do it! – it´s a mistery!